Our work
Five areas. One direction.
Culture often changes through stories before it changes through policy. We begin with the conversation and build towards the systems around it.
Influence and storytelling
Changing the conversation through people people listen to.
When someone people admire says “I needed help too”, the conversation changes. We work with selected voices from entertainment, music, sport, media and business, and with people who have lived it, to make mental health visible and normal.
- Public-figure and athlete advocacy
- Lived-experience storytelling
- Campaigns, editorial and documentary
- Public events and conversations
A famous face attached to a logo is not a mental-health strategy. A trusted voice that changes how millions think can be.
Delivered through UNKAHI, our storytelling programme.
Access and resources
Knowing you need help is not enough. You need to know where to find it.
One of the biggest barriers to support is not knowing where to start. We are building verified, country-specific routes to help.
- Helplines and crisis services
- Verified professionals and directories
- Community and support organisations
- Plain-language guides
Our role is not to replace qualified professionals. It is to make them easier to find.
Delivered in communities through PUKAR.
Education and youth
The words, before they are needed.
Mental-health literacy should begin long before crisis. We work with schools, universities, youth organisations, parents and educators so that young people can name what they feel, notice it in others, and know what to do next.
- Mental-health literacy
- Recognising warning signs
- Guidance for parents and teachers
- Peer support
The aim is not to turn teachers or parents into therapists. It is to help them recognise when something is wrong.
Workplace and industry
Healthier people need healthier environments.
Work can give purpose, structure and community. Ignored, it can also produce stress, burnout and isolation. We help employers and industries, sport included, treat psychological health as part of responsible leadership.
- Manager and leadership education
- Workplace policy and frameworks
- Burnout prevention
- Access to professional support
Mental health should be a leadership question, not an annual HR presentation.
Led by business leaders through the Founding Circle.
Policy and advocacy
From awareness to systems.
Awareness changes attitudes. Policy changes systems. We work with policymakers, researchers, professionals and civil society to identify gaps and propose practical reforms.
- Access to services
- Youth mental health
- Education, workplace and sport standards
- Mental-health funding
The goal is to move mental health from something governments acknowledge to something they build into policy.
Work with us.
If your organisation works in any of these areas, we would like to hear from you.
Need help now?
If you are in immediate danger
If you or someone else is in immediate danger, contact your local emergency services now.
United Kingdom
- 999Emergency services, if a life is at risk.
- 111NHS 111. Choose the mental health option for urgent help.
- 116 123Samaritans. Free, 24 hours a day, 365 days a year.
- Text SHOUT to 85258Shout. Free, confidential, 24/7 text support.
Pakistan
- 1122Rescue 1122 emergency service.
India
- 14416 or 1-800-891-4416Tele-MANAS, the national mental-health helpline. Free, 24/7, in multiple languages.
Minds at Peace is an awareness, advocacy and support-access organisation. It is not an emergency service and does not replace qualified medical or mental-health professionals.
For non-emergency concerns, consider speaking with a qualified mental-health professional. We add numbers only after checking them with the service, and our list grows as our resource directory develops.
UK numbers checked with Samaritans, the NHS and Shout. Rescue 1122 checked with the Punjab Emergency Service. Tele-MANAS checked against Government of India sources. October 2026.